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57% of users say they won’t recommend a business with a poorly designed mobile site
More than nine out of 10 (95%) agreed with the statement that ‘good user experience just makes sense
Users preferred mobile websites for news, food/entertainment info, travel info, shopping info, and shopping
Visual data is processed 60,000 times faster by the brain than text
40% of users have turned to a competitor’s site after a bad mobile experience
Nearly three quarters (73%) of companies currently not conducting user experience testing will be doing so in the next 12 months.
66% of mobile users find that web pages load too slow
50% of average global mobile web users now use mobile as either their primary or exclusive means of going online.
Smartphone users preferred to use mobile apps over mobile websites for map information, social media updates, e‐mail, and banking information
48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring
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